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Home Staging
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What It’s Not
This is not your basic, “clean off the counters and empty the closets” staging class. This fun and exciting three-day workshop blends classroom learning and hands-on experience to help you:
- Assess client personalities to best present your message
- Leverage the Psychology of Color and Art when staging a home
- Learn our proprietary Action Scoring System
- Take advantage of tools that no other staging class provides.
- Gain instant confidence when dealing with realtors and homeowners.
WHO: Real Estate professionals, current staging professionals, Interior Decorators, Interior Designers, Redesigners, Interior Rearrangers, Color Consultants, Painting Contractors, Drapery Workrooms, Decorating Dabblers, and anyone that is ready to begin or add to their current business an additional revenue stream..
WHAT: Three Day Workshop followed by BONUS Webinar to enhance learning
WHERE: Erie, Charlotte, Nashville, and other location available. Check schedule.
PREREQUISITES: A gift for decorating, the eye to see what is important to a buyer and a desire to make money
CERTIFICATIONS: The SDP, CHF Academy, The Decorating and Staging Academy, RESA
| CLASS AGENDA-Staging |
- ACTION™ System –The DSA Numerical Scoring System
- The What, How, and Why of Staging
- Staging with a Decorator’s Eye
- Ten Steps to a Perfect Staging
- Selling Point versus Focal Point
- Selling Wall, Floors, Windows, and Doors
- Perception versus Reality
- Color and Staging
- Client, Realtor, and FSBO Relationships
- Writing Staging Proposals
- Contracts and Pricing
- Benefits of Realtor and Zillow.com
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| CLASS AGENDA-Business and Marketing |
- Business Start-up Guide- licenses, tax id, insurance
- Naming your Business
- Identifying your Target market
- Pricing your Services
- Fitting your Business to your Lifestyle
- Additional Revenue Streams<
- Credentials and Certifications
- Marketing through Credibility versus Visibility
- Press Releases, Blogs, Websites, Branding
- Kindred Spirit Marketing
- Presentations that Rock and Attract Clients
- Advertising-Free, How to Attract Media Exposure- Print Advertising
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Upcoming Classes:
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